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Ad Summit Pilipinas 2014 heralds ‘Age of Enlightenment’

Ad Summit Pilipinas 2014 heralds ‘Age of Enlightenment’

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Ad Summit Pilipinas 2014 heralds ‘Age of Enlightenment’ By: Melissa Andrea S. de Quiros            The advertising industry of the Philippines is undoubtedly seeking to play a more valuable role in society today. Brands are taking on more relevant causes, suppliers are unearthing better paths to bring ideas to life, and agencies are keener on crafting work that impacts lives more significantly. And so advertising practitioners constantly ask themselves: Did we make this world a better place with our new campaign? Or did we simply beat a deadline? They seek enlightenment from the industry’s most respected gurus. This year, a mind-opening event is about to transpire. Members of the country’s advertising and marketing industry are set to enter an “Age of Enlightenment” via the much-awaited Ad Summit Pilipinas 2014, unveiled today at KPub BBQ restaurant in Bonifacio Global City. Organized by the Association of Accredited Advertising Agencies of the Philippines (4A’s), the summit will gather advertising and marketing practitioners in the country, with the aim of empowering them to move with the times while breaking free from the norm in paving the way for new creative solutions. The summit will take place from May 7 to 11 at the Subic Bay Exhibition and Convention Center. Of this, Ad Summit Chair Matec Villanueva said, “Creativity is relative. We all have different interpretations of what is ‘cool,’ what is ‘in,’ and what will or won’t hit the target, because we adhere to different ideologies and creative philosophies.” “With the Ad Summit, we aim to bridge that gap and become the melting pot of the industry’s sharpest thought leaders and future innovators. Besides, we all share the same end goal: to produce masterpieces,” she added. To achieve this, Villanueva revealed that the summit would be bringing in “rock star” speakers, global luminaries who are iconic, brilliant, and whose work transcends national boundaries. “We are rolling the red carpet for the finest.” Another element of the Ad Summit to look forward to is the staging of the “Kidlat Awards” of the Creative Guild of the Philippines, intended to institutionalize “Kidlat” as the country’s most prestigious creative advertising competition. Currently, the 4A’s is focusing on creating intelligent programming and effective...

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